Fashionistic Farida!

 

Delhi-based ethnic wear designer Farida Gupta specialises in heritage kalamkaris, handblock and ajrak prints in trendy designs. Her stores are in Hauz has Village, Lajpat Nagar and next week launching in Meharchand Market.

 

Farida’s clothes epitomize ethnic chic as while the core is ethic the styles are trendy and contemporary. Her stores are stocked with fashionable kurtas with hand embroidery, tunics, flaired skirts, pallazos and colourful dupattas for coordination.

 

The kurtas are basic, minimalist yet strikingly beautiful in their simplicity. The main emphasis is only on detailed hand embroidery as well as the beauty of block printed textiles. Cool, classy and chic, the range caters to the needs of the modern woman in terms of comfort and pricing.

 

The brand is committed to bring together a varied range of traditional crafts and techniques of dyeing, weaving, printing and hand embroidery. Taking pride in the rich Indian heritage of textile printing, fabrics are sourced from core artisan centers in the country, for e.g. traditional block prints from Bagru, Indigo & Ajrak, prints from Kutch and various parts of Rajasthan, Bagh from Madhya Pradesh, Kalamkari & Ikat from Andhra Pradesh, weaves from Bijnor and south of India, contemporary block prints from Sanganer, to name a few.

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