New Delhi opens it’s doors for Anita Dongre’s fashion brand – Grassroot !

Anita Dongre ,India’s leading  fashion designer has opened her new brand Grassroots showroom in New Delhi and people have fallen in love already.Known for her authenticity and sustainable luxury brand she has made the Delhi women swoon over her collection. The launch party was hosted by the High commissioner of Canada to India and the designer herself Anita Dongre .This flagship store is located in The Chanakya , New Delhi. The Chanakya has become a hub for luxury brands with a resplendent decor of rose , gold and sourced wood.

Anita is a celebrated designer with her four premium brands which are AND(Western wear) , Global Desi (ethnic wear ), Anita Dongre ( bridal couture and menswear ) and Grassroot ( organic clothes) . She has launched her own jewelry brand Pink City featured under the House of Anita Dongre. Grassroot intends to hold onto the cultural values and crafts from India. Her brand thus focuses on reviving and sustaining these crafts and providing employment to the artisans.

Grassroot  aims at bringing the traditions back to life by transforming the  contemporary work into contemporary fashion for the women of today.In its launch edition , she showcased the Fall-Winter collection inspired by the rural India with a hint of in vogue fashion. She also experimented with handloom textile for this collection giving it the truly rustic feel. it has a  vast range of tunic , bottoms , dresses and jackets to give up wardrobe goals for this winter season.

Neha Dhupia in an outfit by Grassroots


We wish Anita Dongre all the best for her new venture gig in New Delhi !


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