Rock N Shop expands its luxury offerings; forays into kidswear!

Rock N Shop, India’s leading marketplace for Luxury and Premium Brands has further widened its bouquet of luxury offerings by announcing the launch of its kidswear category. With this move, the company has taped its market position as the only online destination you need to access to fulfil your entire family’s luxury shopping needs. From apparel, accessories and footwear, all the stylish accoutrements you wish to dress up your little ones in are available on Rock N Shop. The collections in the kidswear category are curated and exclusive, thus differentiating the merchandise from what’s available on other websites. The kidswear segment of the marketplace caters to both boys and girls between the ages of one to 10 years. Brands such as Kidology and Kukoon are already available on the platform, while Le Petite and Milk Teeth will be added soon. Parents can choose from an inimitable assortment of dresses, waist coats, capes, suits and shoes from premium brands at prices ranging from Rs 500 to Rs 5,000. Speaking on the launch of the category, Priya Sachdev, CEO, Rock N Shop said, “We observed an opportunity in the increasing demand for fashionable clothes for infants, kids and expecting mothers in India. With rising purchasing powers, parents in the country do not hesitate to make a splash into luxury kidswear brands. Moreover, shopping for kidswear at the convenience of a click is more preferred by parents than scouting for brick-and-mortar stores, especially for double income families. Keeping all of these consumer preferences in mind, we launched our latest category, that of luxury kidswear.” The Indian kidswear segment is still in its nascent stage. It has witnessed a growth of brands in the last few years. However, these brands face a challenge when it comes to reaching out to a pan-India audience. This roadblock to their growth can be overcome by leveraging the power of e-commerce and its high penetration in the country. Rock N Shop is, therefore, not only enhancing the choices for its stylish and loyal customer base across India, but is also helping these brands bridge the gap that exists in their overall presence

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