When Candy Crush meets Jewelry designer Mrinalini Chandra !

Who has not heard about the popular game candy crush ? Yes the very game where people keep sending invites to send life on Facebook ! But what has this game got to do with the jewelry designer Mrinalini Chandra? Apparently the top jewelry designer of Asia caught the eye of King’s entertainment which owns the popular game candy crush and lo and behold a phenomenal collaboration happened between them and we are on the level of happiness because the collection looks too good to be true.

Candy crush made its debut in April , 2012 and dominated the Ios market for a good long time and still has the usership of over a billion people. This game took people by rage and it dominated the gaming platform on mobiles and tablets .This is a free game to play and has been downloaded 2.7 billion times and remained in the top 10 most downloaded apps for 4 years.It was 2013’s game of the year.

These quirky statement jewelry will up your style game and brings your favorite game back to life.In her own word in an interview ,Mrinalini Chandra admitted it was a challenge to live up to the fans expectations as this game has a world wide cult following.She is a part of the collaboration for the next 2 years and will be working with candy crush’s pop colors and starting a new fashion trend with necklaces , rings , earrings brooches with the candy crush emblem.

The main problem she faced for large scale manufacture of the candy crush collection , was that hand painted jewelry failed to meet the supply demands. So she resorted to the latest 3-D technology for the sake of uniformity in all products . The jewelry has been designed with utmost attention and detail.This jewelry aims at everyone who likes a new trend and of course for the candy crush addicts who will love this collection.We surely are crushing over this new collection.

This debut collection launched in India on her jewelry website and will soon find its way on selling platforms like Myntra .From color bombs to jelly beans to striped candy , the candy crush saga collection begins at 1800 INR .  #keepcalmandcandycrush

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