Masaba Gupta’s Hyderabad store inspired by her Caribbean connection

Designer Masaba Gupta is one gutsy lady – she has never shied away from her Caribbean connection and has always done her own thing in life.

Recently, she opened a 4,000-square-foot retail outlet in Hyderabad, which is the largest store the young designer has.

The interior design has been done by Hyderabad-based Soumya Jagarlapudi.

The store, named after Masaba, is liberally interspersed with quirky tribal art, something she is known to be fond of.

A warm, welcoming ambience is the highlight of the outlet that has quite an eclectic design.

Incidentally, Masaba’s extended family is from Hyderabad, which is one of the reasons this project is close to her heart.

The Hyderabad store retains the white and black monochrome theme seen in her Mumbai and New Delhi stores. The stark colours maximize the display space and bring to life the designer’s garments and accessories.

The store also houses the jewellery label ‘Aquamarine’ and happens to the first outlet showcasing Masaba’s designer’s bridal collection.

Movable partitions made of woven cane and wood with ornate patters have been used to strategically segment the outlet.

There is also a café with a modern vintage vibe, named “The Good Cow”.

It is definitely a store that stands out and speaks loudly about Masaba’s inherent design sense and her origins.


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