Virat Kohli launches ‘CHISEL’

Indias ace cricketer Virat Kohli is all set to launch his own chain of gyms and fitness centres under the brand name CHISEL, jointly owned by Kohli, Chisel Fitness LLP and CSE, the sister concern of Cornerstone Sport & Entertainment. Franchise India is the exclusive marketing and expansion partner for this brand.

A new paradigm in fitness, the state-of-the-art CHISEL fitness centres will promote a very dynamic and diverse set of programs and disciplines that match the requirements of today’s generation. 

It's led by the knowledge and expertise of the very hands-on founders of Chisel fitness LLP, Dr. Shardul and Satya Sinha, who are first generation fitness entrepreneurs in India. CHISEL is also boosting its segment leadership by partnering with international fitness brands like LesMills, Supremacy and Life Fitness.

 

CHISEL will launch 75 centres in the next three years, with an aim to become the preferred destination for innovative, holistic and new age health and fitness.

 

Next Story