The PadMan Challenge brings together Bollywood biggies for a good cause!

Akshay Kumar starrer Padman is all set to release next week on the 9th February , after delaying the movie for the smooth release of the period drama Padmaavat. Akshay Kumar has yet again chosen a film for social awareness and Bollywood actors are in full support of his good cause.This is also a new promotional gimmick for the film Padman.

The inspiration behind PadMan is Arunachalam Muruganantham, a social entrepreneur who invented the machine for manufacturing low-cost sanitary pads.He initiated a #PadManchallenge on social media. In the challenge, one has to click a photo with a sanitary pad and share it on social media and tag other people who you want to take up the challenge next. Arunachalam shared his photo holding a pad on his Twitter handle and challenged the cast of the film, Akshay Kumar, Radhika Apte and Sonam Kapoor and producer Twinkle Khanna to do the same.

Keeping the social media trend abuzz , Mrs Funnybones , Twinkle Khanna posted the photo with the sanitary pads and further nominated Mr Perfectionist Aamir khan to do the same. She tweeted “Thank you for tagging me @murugaofficial. Yes, that’s a Pad in my hand & there’s nothing to be ashamed about. It’s natural! Period. #PadManChallenge Copy, Paste this & Challenge your friends to take a photo with a Pad! Here I am Challenging @aamir_khan @AzmiShabana.”

Aamir Khan further nominated Shah Rukh Khan and Amitabh Bachchan for the same.From Shabana azami to Alia Bhatt everyone posed with the pad and captioned it to be nothing to be ashamed !

 

With the social media flooding with PadMan challenge pictures , we have to wait and see how the film will fare at the box office !

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